Xiaoxi Studio Identity

I created the shop’s monogram and wordmark and used them to make a recognizable home for products with different shapes and materials. The identity had to feel personal while remaining legible in a storefront, listing, or small social image.

The visual work extended beyond a logo. I photographed handmade silicone pieces and 3D-printed models, prepared listing images and descriptions, and maintained an independent storefront alongside Etsy. Showing texture, scale, and variation was important because customers could not handle the objects before buying them.

I also answered customer questions and prepared orders for shipment; those interactions helped me see where product images and explanations needed to be clearer.

Historical Etsy shop-wide snapshot, viewed October 20, 2026: 52 sales, 25 reviews, and a 5.0 shop rating across all product lines. These are not silicone-only orders or freelance-service reviews.

Owner-reported historical storefront total: 13 orders. This describes the independent store as a whole, not this project’s individual performance; it has not been independently audited here.

View the public Etsy shop record ↗

These results describe the shop, not revenue attributable to its logo. The original independent storefront is included as a historical ecommerce example, not the current purchase destination.