Case study 05 · Campaign design
Special Olympics Campaign
A six-piece student campaign response that translates an organizational brief into a consistent social system for awareness, donor education, and action.
Brief
This unofficial classroom project explored a coordinated set of social graphics based on Special Olympics Indiana messaging. It was not commissioned by the organization, and no live campaign, donation result, or engagement outcome is claimed.
Each piece needed a distinct communication job while still reading as part of one campaign: introduce the message, explain what donations support, share a human outcome, and prompt action.
Visual system
I used a limited navy, white, and red palette, condensed display typography, branded image treatments, and repeated logo and hashtag placement. The hierarchy changes by message, but the color, type, and call-to-action structure hold the set together.
Message types
- Emotional benefit: confidence, community, and belonging.
- Donor education: equipment, training, and competition.
- Human stories: athletes, families, and inclusive teams.
- Action: direct, high-contrast donation prompts.
Reflection
The strongest part of the project is consistency across different content types while staying close to the brief. The main limitation was source-image quality; a production version would replace lower-resolution references with licensed high-resolution assets and test every graphic at small mobile sizes.
