Case study 12 · Illustrator vector study
Kleenex Vector Poster
An unofficial brand-poster exercise focused on precise vector tracing, color construction, and rendering a soft tissue form.

Assignment
For an Illustrator logo-poster exercise, I chose a familiar tissue package as a reference. I recreated the logo and box shapes from reference images with the Pen Tool, then arranged the vector elements, background, and text into a poster.
Vector work
I used Live Paint to build the color areas and Gradient Mesh to give the tissue a softer, more dimensional appearance. The tissue was the most demanding element because it had to feel light and flexible while remaining an Illustrator construction.
Scope & credit
This is an independent classroom study of existing brand materials, not an original Kleenex identity, an official advertisement, or commercial work for the company. Its value in my portfolio is the Illustrator technique and poster composition.